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Cultural Hybridization and How globalization and ICT have transformed the culture of Bangladesh?

What is cultural hybridization? How globalization and ICT have transformed the culture of Bangladesh?

Cultural Hybridization

The process by which a cultural element blends into another culture by modifying the element to fit cultural norms.

For example, Global restaurant chains (e.g. KFC, McDonald’s) usually modify their original menus to fit the tastes and modes of different cultures. For example: Maharaja Mac is the modified version of Big Mac of McDonald’s in India. There are religious restrictions on eating beef in the country. Therefore, the item is made is made with a chicken or veggie patty.

Globalization and Cultural Transformation in Bangladesh

Domination of Western Culture and Erosion of Cultural Heritage and Moral Values

Growing influence of global media (e.g. television, internet etc.) along with industrialization and urbanization has shaped the values, attitude and behavioral pattern of the young generation. The role of the state and families in mental development is declining because of broken and nuclear families and of parents finding little time to spend with their children due to their excessive focus on careers.

 

Diffusion of Western Lifestyle and Spread of Consumerism

Investopedia defines consumerism as:   …. the tendency of people living in a capitalist economy to engage in a lifestyle of excessive materialism that revolves around reflexive, wasteful, or conspicuous overconsumption.

So, consumerism, in other words, refers to people’s tendency towards leading an excessively materialistic life i.e. engaging in reflexive, wasteful, or conspicuous overconsumption.

Consumerism is, therefore, claimed to contribute to the destruction of traditional values and ways of life, consumer exploitation by business, environmental degradation, and negative psychological effects.

The disposable income of the people of Bangladesh has increased to a large extent over the last fifty years after its independence. Higher disposable income enables people to consume more goods and services. However, globalization has had a great impact on the extent of consumerism among people.

By promoting the production and consumption of globally traded goods and brands which may sometimes be incompatible with local cultures and patterns of economic activity, globalization has often played a major role in spreading consumerism.

 

Acceleration of Modernization Process


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